I've been using AI to assist me with retouching for quite some time now, but only with the explicit approval from my clients. I predominantly use Gemini Nano Banana within Photoshop, but also use ChatGPT to assist with prompts.

I've been using AI to assist me with retouching for quite some time now, but only with explicit approval from my clients. I predominantly use Gemini Nano Banana within Photoshop, but also use ChatGPT to assist with ideas and prompts. Remarkably I've found that ChatGPT seems to better at prompting Gemini Nano Banana than Gemini itself!

This was a ongoing project for a new AI specialist agency working for the mother company of the Tommy Hilfiger and Calvin Klien brands. My job as part of larger global team was to take supplied AI generated models and improve both the likeness of the model and the product to supplied target images. This quite often involved improving the overall resolution and other details including hands, feet, hair and skin and fabric and textures, including clothing and shoes styling. This was achieved using AI prompts within Photoshop in conjuction with conventional retouching methods.

This was a ongoing project for a new AI specialist agency working for the mother company of the Tommy Hilfiger and Calvin Klien brands. My job as part of larger global team was to take supplied AI generated models and improve both the likeness of the model and the product to supplied target images. This quite often involved improving the overall resolution and other details including hands, feet, hair and skin and fabric and textures, including clothing and shoes styling. This was achieved using AI prompts within Photoshop in conjuction with conventional retouching methods.

Brief: Replace bottle labels with supplied versions and add spritz and more contrast to the bottle glass. Improve the hero glass, so it better resembles the supplied target visual. Place pizza on board and improve the pizza box. Place hand onto bottle. Bring in grain and improve lighting on products.

Brief: Take the supplied AI created image (1st image), replace generic bottles with Heineken and family branded bottles (2nd image) using AI and conventional retouching. Finally apply illustrative design treatment (3rd image).

Brief: Introduce spritz and more exaggerated lighting onto the glass bottles. Improve the hero glass, so it better resembles the supplied target visual. Bring in grain and increase contrast.

Brief: Take the supplied AI created image (1st image), replace generic bottles with Heineken and family branded bottles (2nd image) using AI and conventional retouching. Finally apply illustrative design treatment (3rd image).

Brief: Take the supplied AI created image (original), replace generic bottles with Heineken and family branded bottles (step 1) using AI and conventional retouching. Finally apply illustrative design treatment (step 2).

Brief: Take the supplied AI created image (1st image), replace generic bottles with Heineken and family branded bottles (2nd image) using AI and conventional retouching. Finally apply illustrative design treatment (3rd image).

Brief: Replace original Coca-Cola cups for Coke Zero ones. Ensure that eyes are "more open". Improve hands and hand and arm colour and textures. Fix hair and skin anomalies. Make blue clothing black. Extend table down into the foreground.

Brief: Replace original Coca-Cola cups for Coke Zero ones. Ensure that eyes are "more open". Improve hands and hand and arm colour and textures. Fix hair and skin anomalies. Make blue clothing black. Extend table down into the foreground.

Brief: Create a basic mockup of the glorifier artwork and use AI to make it look more realistic.

Brief: Create a basic mockup of the glorifier artwork and use AI to make it look more realistic.

Brief: Replace original 3D render of bottle with an improved version that is better intgregated into the scene.

Brief: Replace original 3D render of bottle with an improved version that is better intgregated into the scene.

Brief: Reduce the size of the can and introduce a spritz effect.

Brief: Reduce the size of the can and introduce a spritz effect.